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This session will focus on the highlights of good marketing or
business development, including the importance of setting critical
objectives and the strategies for achieving these objectives. We'll
also explore the tactics that tend to yield the greatest return
so that you can get on with the business of delivering professional
services.
Lori Ann Edwards has been a management consultant, author
and educator for the past decade. She has devoted a life-time of
study and practice to the art and science of managing things, leading
people and putting business objectives into action. Her clients
have included many Fortune 500 companies and her latest publication
is The Art and Science of Managerial Leadership (hardcover).
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