The options presented
below are part of a project to update the logo and investigate the use of tag
lines. They have been developed in consultation with the Executive Committee
and the Communications Planning Committee and reflect a number of Member consultations
including focus groups that were held in the summer of 2004. Starting from many
original ideas and directions, the best options have been narrowed down to those
A tag line delivers
a positioning idea or message primarily to an external audience. The challenge
in this case is deciding which message to deliver. In the consultations and discussions
within this process, it became clear that Members are strongly interested in
up to a half-dozen messages that have to do with such ideals as safety, the public
good, quality, professionalism, creativity, problem solving and leadership.
As a result, a
flexible approach to tag lines is being recommended in which two levels of tag
line may be used.
a) the “Positioning” tag
line will convey an abstract idea or thought about the professions
b) the “Descriptive” tag
line will provide basic, core information to locate the professions within the
world of science and technology
Depending on the
purpose of the communication and the target audience, we would have the option
of using either the Positioning or the Descriptive tag line, both the Positioning
and Descriptive tag line together, or neither the Positioning nor Descriptive
tag line. The selected tag lines must work equally well standing alone and together.
In the consultations
and discussions within this process, ideally the objectives for the logo were:
- to maintain a
visual link to the current logo
- to be contemporary,
interesting and attractive
- to respect the
diversity of all the professions and disciplines within the APEGGA family (i.e.,
to be a logo for geoscience professionals as well as for professional engineers)
- to stand for
the professionals and designations in APEGGA, not just the organization
- to communicate
a sense of the professionalism and quality of Members
- to communicate
the sense of a dynamic and progressive professional family
your preferred approach for each element of the visual identity: 1) the positioning
tag line, 2) the descriptive tag line and 3) the logo (three proposed logos as
well as the existing logo). For each element the choices are labeled A, B, C
or D. In the spaces provided, please indicate which option is your first choice,
your second choice, your third choice and your fourth choice.
received from Members before Friday, January 28, 2005, will be used to help make
an informed decision about visual identity implementation. Member feedback on
visual identity will be summarized in a future edition of The PEGG.
For further information,
contact Philip Mulder, APR, Manager Communications at 1-800-661-7020 or (780)
426-3990 or e-mail firstname.lastname@example.org.
you in advance for your participation in this feedback opportunity.
1. ONLINE: Use
the link below to use our online feedback form.
2. PDF: download
the form in pdf, fill in fields fax to Philip
Mulder, APR, Manager Communications at (780) 425-1722, or mail
the PDF form to:
Philip Mulder, APR, Manager Communications APEGGA,
1500 Scotia One,
10060 Jasper Avenue NW,
T5J 4A2, before Friday, January 28, 2005.
the form from the January issue of The PEGG and fax
or mail using the above information, so that it will be received before Friday,
January 28, 2005.
Please use this
form to contact Philip
Mulder, APR, Manager Communications.