Assessment of Member &
Attitudes Towards APEGGA - 1998 Final Report
July 17, 1998
The Advisory Group
A Division of TELUS Marketing Services
Key Findings Member Survey:
- The typical member continues to be between
the ages of 26 to 45 years (58%), employed (94%) in the
oil and gas or mining industry (50%) and has been a
member of APEGGA 5 to 20 years (54%). The annual
household income reported indicates that members have a
higher level of income than the general population.
- The majority of respondents (72%) were
satisfied with their APEGGA membership. Specifically, 21%
were "very satisfied" and 51% were
"somewhat satisfied." There was an
increase in respondents who expressed dissatisfaction in
1998 compared to 1993 (18% versus 9%, respectively).
- Seventy-eight percent (78%) of respondents
indicated that they receive "fair"
(37%), "good" (34%) or "very
good" (7%) value from the Association. Nineteen
percent (19%), however, stated that they receive "poor
value," which is a slight increase compare to
1993 (19% versus 15%, respectively).
- Approximately 40% of respondents reported
having attended an APEGGA event within the past two
years. Three percent (3%) reported that they had served
on an APEGGA committee over that same time period. The
primary reason given by members who had not been involved
in an Association event or committee was that they were
"too busy" (45% for APEGGA events and
42% for an Association committee).
- Respondents reported moderate awareness
levels regarding APEGGA activities, its role and the
manner in which the association is governed. Compared to
1993, there was little change in member knowledge of
APEGGA in 1998.
- On a combined agreement basis (i.e.,
"strongly" or "somewhat"
agreed), the majority of respondents (86%) agreed that "APEGGA
is the recognized leader in Alberta of the Associations
involved in the application of science and technology for
the benefit of society," that "APEGGA
projects a positive image of engineers, geologists and
geophysicists to the general public" (84%), and
that they "feel confident that APEGGA will
address issues of concern to their profession"
(79%). Compared to 1993, respondents in 1998 were less
likely to agree that "APEGGAs leadership
recognizes and deals with member concerns" (66%
versus 72%, respectively).
- APEGGAs main strengths, as
identified by members, were the setting of membership
standards and guidelines as well as its representation of
the professions to the community at large. Identified
weaknesses included a lack of public awareness of the
Association and the professions it represents and a need
for greater membership involvement in the Association.
- More than two-thirds of members (64%)
stated that APEGGA was "somewhat effective"
(56%) or "very effective" (8%) at
identifying issues of concern to members. Combined, 26%
of members were of the opinion that APEGGA is "somewhat
ineffective" (19%) or "not at all
effective" (7%) in identifying such issues.
Eleven percent (11%) were uncertain.
- The vast majority of respondents agreed
that APEGGA should be involved in a range of activities,
such as promoting the professions to the general public
and students as well as the communicating to members
about the Association and its activities. The lowest
level of recorded support and priority rating related to
APEGGA sponsoring networking and social events for
- The Majority of respondents (81%) were
aware that APEGGA has a professional development program
and generally supported it.
- Just over two-thirds of respondents
indicated support for a mentoring program (68%). Those
who supported the program noted that it could play an
important role in the education and development of new
members, as well as provide relevant experience to such
- Respondents indicated that APEGGA was
moderately effective in communicating with members about
its activities, accomplishments and Association business.
There was little variation observed between engineering
and geoscience members in their evaluation of
- General agreement was expressed that
APEGGA does adequately represent the professions to
government and the general public. However, there was
considerable uncertainty toward its representation to
industry lobby groups, and other professional
- Just over one third of respondents (39%)
indicated that they had contacted APEGGAs offices
in the past year. Of those who had made contact, 91%
reported satisfaction with their experience. There was
minimal variation in satisfaction with APEGGA office
contact between engineers and geoscience members.
- Just over one third of members (39%)
reported that they read "some" of their copy of
The PEGG while approximately one quarter (24%) indicated
that they read almost all of it. Very few reported that
they do not read The PEGG (5%). Virtually all (78%)
agreed that The PEGG is an important communications tool
with 50% viewing the publication as "very
- Fifty-nine percent (59%) of the members
were aware that APEGGA has a website. Of those who were
aware of the site, 41% had accessed it. Overall,
respondents gave the website a moderate but positive
rating. Those members who indicated that APEGGAs
website was poorly done reported that the site was not
informative enough, and needed more links to other
relevant web pages.
- Two-thirds of members (66%) indicated that
they would want the Association to e-mail information to
them as a member. Engineers were more likely than the
geoscience members to prefer email communications (69%
versus 35% respectively).
- Almost half of the respondents (49%)
reported having seen, heard or read an ad by APEGGA in
the past year. The majority of respondents indicated that
the main message of the ad was "promoting public
awareness of APEGGA," and "promoting the
professions as a career choice."
Those respondents who reported having seen,
read or heard an APEGGA advertisement primarily cited
newspapers (42%) and magazines (25%) as the source of the
The majority of respondents indicated that
their either liked the ad (40%) or thought the ad was "ok,
I can take it or leave it" (42%). Very few
respondents reported that they disliked the ad (3%). Those
who liked the ad stated that it was "well presented,"
"to the point," and "eye catching."
Most members also found the recalled ad to be believable
(80%), informative (69%) and made them feel good about being
a member of APEGGA (66%).
- Members agreed that
"the professional designation reflects a high
standard of professional competence" (86%) and that
"engineers, geologists and geophysicists are well
recognized by Albertans as making a positive contribution
to society" (82%). More than two-thirds agreed that
"engineers, geologists and geophysicists are
recognized by the general public as leaders in the
community" (67%) and "I feel confident that my
membership fees are well spent by APEGGA" (66%).
Slightly fewer agreed that "APEGGA is a well know
organization among the general public" (53%).
General Public Survey:
- The demographic profile reveals that
respondents were primarily from an urban centre (72%),
between the ages of 26 to 55 years (71%), and from dual
households, either with or without children (51% and 23%,
respectively). Forty-four percent (44%) reported annual
household incomes from $35,000 to less than $75,000. The
survey sample was representative of the Alberta
population, as profiles by Statistics Canada census data.
- Respondents were more likely to report
personally knowing an engineer (56%) than a geologist
(39%) or a geophysicist (26%). Twenty-one percent (21%)
indicated that they personally do not know anyone in
- Top-of-mind impressions of the engineering
profession frequently pertained to "builders,
designers and construction." Geology brought to mind
"rocks and rock formations" while
geophysics was associated with the "earth and
- Professions relating to computer
programming were mentioned most often (32%) as being
popular among high school students. Engineering was also
mentioned as a popular profession for students (19%)
followed closely by medicine (i.e., doctor) (14%). Other
frequently cited responses include lawyer (14%) and
teacher (13%). The popularity of the engineering, geology
and geophysics professions in 1998 did not appear to be
vary significantly from the 1993 results.
- Respondents were more likely to recommend
engineering (83%) to a youth considering a career choice
than geology (65%) or geophysics (52%).
- Reasons for recommending the profession of
engineering were associated with the perception that it
offers a lot of opportunity, variety and travel, and that
it is a good paying job. Reasons for not recommending
engineering as a career choice related to the perceived
demanding educational requirements and the
respondents having a lack of information about the
- Geology was described as an interesting,
worthwhile profession for a youth considering a career
choice. Respondents indicated that they would be most
likely to recommend the profession if the student had an
aptitude for, or an interest in, geology. Those who would
not recommend geology justified this by noting that they
did not have enough information or knowledge about the
profession or that the field offered limited employment
- The primary reason given for recommending
geophysics would be if the student had an aptitude for,
or an interest in, geophysics while those who would not
recommend it felt that they lacked the needed knowledge
about geophysics to recommend the profession to a
- The majority of respondents (95%)
indicated that engineers, geologists and geophysicists do
provide benefits to Albertans. Benefits associated with
the profession of engineering included buildings,
housing, the oilfields and highways. Geology and
geophysics were perceived to benefit Albertans in terms
of the oilfields and economic development.
- Overall, respondents had a positive image
of the engineering and geoscience professions, although
engineering did receive a more favourable rating than the
geosciences. Results indicate that the general public
perceives the professions of engineering, geology and
geophysics to be highly paid, interesting and people
oriented with good job opportunities. To a lesser extent,
respondents considered the professionals to be recognized
leaders in the community and consider it difficult to
become an engineer, geologist or a geophysicist.
- The most significant difference in
respondent perceptions during the 1993 and 1998 survey
periods related to job opportunities. Respondents in 1998
were more likely to perceive there to be good job
opportunities for engineers as compared to 1993 (86%
versus 51%, respectively). A similar increase was found
for the geology and geophysics professions (64% in 1998
versus 41% in 1993).
- The 1998 respondents were slightly more
likely to agree than the 1993 sample that engineering
involves working with people (89% versus 81%,
respectively). Additionally, they were more likely to
indicate that geology and geophysics are prestigious
professions (77% versus 69% in 1993).
- More than one-third of respondents (38%)
knew that the professions of engineering, geology and
geophysics are regulated by a governing body. Of this
group, 20% knew that the name of the organization is
APEGGA. Thirty-three percent (33%) of those who were
unaware that the professions are regulated by a governing
body (n=370) indicated that they had heard of the
Association of Professional Engineers, Geologists and
Geophysicists on an aided basis.
One quarter (25%) reported
that they were familiar with the Associations role
- The vast majority of respondents (91% or
higher) agreed with that APEGGA should be involved in
activities promoting the professions. The highest levels
of agreement were noted for "promoting the
professions to students" (99%) and "promoting
science and technology to the general public"
- A small number of respondents (14%)
recalled seeing, reading or hearing an APEGGA
advertisement in the past year. Of those who recalled an
ad (n=54), 17% indicated that the main message of the ad
was recruitment or raising awareness of the professions. The
majority of respondents recalled having seen the recalled
APEGGA ad in either a newspaper (37%), magazine (19%) or
on television (15%). The commonly mentioned newspapers
were the Calgary Herald and/or the Edmonton Journal.
- The majority of respondents agreed that
the APEGGA ad recalled was believable (74%) and
informative (67%). Many also agreed that the ad did a
"good job of communicating information about the
professions" (57%) and that they could "relate
to the ad" (52%). Eight percent (8%) indicated
that the recalled ad was confusing.
- The majority of respondents indicated that
news stories would be the best way for APEGGA to
communicate information to them (61%). Public displays
(16%) and information pamphlets or direct mail (16%) were
also popular mentions.