Assessment of Member & General Public
Attitudes Towards APEGGA - 1998 Final Report

July 17, 1998

Presented by:
The Advisory Group
A Division of TELUS Marketing Services



Key Findings Member Survey:

Those respondents who reported having seen, read or heard an APEGGA advertisement primarily cited newspapers (42%) and magazines (25%) as the source of the recalled ad.

The majority of respondents indicated that their either liked the ad (40%) or thought the ad was "ok, I can take it or leave it" (42%). Very few respondents reported that they disliked the ad (3%). Those who liked the ad stated that it was "well presented," "to the point," and "eye catching." Most members also found the recalled ad to be believable (80%), informative (69%) and made them feel good about being a member of APEGGA (66%).

General Public Survey: