October , 1999


"We are everywhere" Advertising Theme

APEGGA has a number of programs to promote the professions before the public. It has launched a new advertising campaign to help raise awareness of geology, geophysics and engineering. With its bold approach, the "We are everywhere" campaign has been developed to inform and bring an appreciation of the professional designation before employers, users of engineering and geoscience services, and the general public. They heighten awareness of the true value of these professions and their positive impact on society. Ads have been produced highlighting each of the APEGGA professions and a general ad emphasizes the merits of all three professions. They are appearing in business and consumer publications like Macleans and Alberta Venture, as well as trade or industry publications. The campaign runs through to the end of the year. Advertising is one of many means APEGGA has to promote the professions to young people and the public at large. Over the course of the year, a number of special events, feature articles and other activities are utilized to extend this message. The advertisement shown here form part of the campaign.


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