Opts for Direct Appeal
This is the second installment of a regular column for The PEGG on
the APEGGA Education Foundation. General information can be found on APEGGA's
under the Education Foundation tab. Look us up.
BY D.G. BROOKS,
APEGGA Education Foundation President
It seems that scarcely a dinner hour goes by without it being interrupted
by a phone call from someone soliciting donations. It usually starts out
with, "How are you this evening, Mr./Ms._____?" Often the appeal
is for a real need, but few touch us personally. Even then, we are rarely
persuaded to make a donation by phone.
Too often, the call is from a call-centre and the caller is not very familiar
with the charitable appeal and even less familiar with our connection
to it. These shotgun appeals are generally managed by professional fundraisers
who get a percentage off the top, which makes it a process with a higher
administrative cost than many organizations wish to bear -- ours included.
During the May meeting of our board, directors of the APEGGA Education
Foundation approved a policy to solicit donations within the communities
of our professions. This allows us a more substantial direct appeal. And
our contacts and lines of communication will allow us to solicit donations
at a lower cost. This means that more of the funds raised go to our goal
of issuing scholarships and awards.
The appeal to have people donate may be as follows:
* Industries employing our members benefit when means exist to encourage
a good supply of graduates with strong academic and leadership skills
* Practicing members benefit when a new stream of well qualified graduates
follows to support them, and stimulate their own development
* Life members often wish to give something back to the profession they
have spent a career in
* Our professions benefit by actions that enhance the image of our professions
* Communities benefit when good professionals return to give of their
technical skills and leadership.
We have given special attention to the category of life members. They
are well positioned to support our goals and often motivated to do so.
However, this segment does not receive an annual invoice so we miss this
annual opportunity to remind them. We will consider contacting them regularly
through The PEGG, and inviting them to use the *APEGGA
website or to make their donation directly.
First Target: $2
Our appeal within the community of our professions will, hopefully, allow
us to reach our short-term goal of an average $2 donation per member or
about $50,000 per year. The next phase of the strategy will be to move
to a higher average, say, $5 or even $10, which would give an additional
$150,000 to $300,000 per year to the foundation.
* contained in the last screen of the Online Renewal Form.