By GEORGE LEE
APEGGA Editorial Services received literally hundreds of
positive comments – and very few negative ones – in
response to the launch of our maiden e-PEGG, last month.
Although we’re heartened and excited by the feedback,
the many questions and ideas for improvement we received
suggest that this is only the beginning.
The creation of an electronic newsletter came out of two
immediate needs. First, we wanted to better communicate timely
and critical Association news. The thinking is that the more
ways you have of receiving Association news, the better for
all of us.
And second, we wanted to group all our bulk e-mails under
one banner. Because of the amount of spam and other e-mail
traffic these days, we believe it’s important that
your Association’s electronic communications are immediately
recognizable. We also want to group our bulk e-mailing, so
you’re receiving only two or three APEGGA mailings
e-PEGG Equals Event Notification
You’ll receive at least one more e-PEGG in October,
around the middle of the month. Its primary focus will be
district, branch and other events you and APEGGA are involved
Please take note: these two e-PEGGs a month will replace
the district and branch e-mail you’re accustomed to
receiving from Shirley Layne, Special Events Coordinator.
They’ll also replace the M.I.T., professional development
event and other event notices you’re accustomed to
receiving from Flo Primeau, Professional Development Assistant.
The first-of-the-month e-PEGG will continue to feature news
items as well as event listings. But both e-PEGGs are your
electronic information source for branch, district and other
That’s where we are right now. The e-PEGG is not a
replacement for The PEGG, but a complement. It is, however,
a replacement for our mailings of event notices.
What About the Trees?
For many of you, that’s not enough. One of the major
reader concerns is the environmental cost of printing 40,000-plus
newspaper versions of The PEGG, 10 months a year.
We hear this when we survey readers. We hear it when we speak
informally with members. And we heard it again, in many of
the responses to the first e-PEGG.
Right now, there is a way to read the entire editorial portion
of The PEGG, every month, without ever opening a hardcopy.
The PEGG Online has existed on your website since January
2003. Every story that appears in print appears online.
That begs the question: why are we still printing a newsprint
There are two reasons. One is that The PEGG is named in our
governing legislation. Because of that, in order for you
to stop receiving a hardcopy PEGG, you have to tell us that
you no longer want to be informed about APEGGA events.
The other reason is that advertisers and many members love
Advertising is a source of revenue that offsets
a portion of The PEGG’s costs, but more importantly
it’s a service to our permit holders and to readers.
Right now, advertising online is not as effective for those
who buy it, and we suspect that members don’t want
to see advertising on their website.
We hope to make cancelling the hardcopy PEGG easier, as the
e-PEGG and the PEGG Online catch on. But we don’t want
to eliminate it unless reader and advertiser preferences
make a convincing shift to online.
What About Off-line Access?
There’s also a segment of you who want to be able to
read your e-PEGG when you aren’t online. You want to
download it and take it away, calling it up later on laptops
or hand-held electronic organizers.
The way we’re doing the e-PEGG right now is of use
only while you’re online. We do hope to make both ways
of reading the e-PEGG possible, but we’re still working
The e-PEGG is, as the saying goes, a work in progress. We
do want to continue hearing what you think, as we refine
and improve it.
Reach me at
email@example.com, or phone me at 1-800-661-7020,
or 780-426-3990, ext. 2810.