A Message to APEGGA Members
And Readers of The PEGG
By the time you read this, it's likely you have noticed a difference.
A gradual re-design of The PEGG starts with this issue. These changes
complement some content changes already introduced in recent months.
Two objectives prompted the changes. The primary aim of The PEGG is to
publish readable and well presented articles which inform you about the
Association and matters which impact the constituent professions. In that
regard, we recently have introduced three new regular features: one recognizing
APEGGA's volunteers, there is a "You Asked Us" feature and the Executive
Director's column addresses current important matters. These are in addition
to coverage that was provided before.
Another objective is to enhance the appearance of The PEGG. With this
issue, we are starting a gradual change in the "look" of the publication.
It starts with a redesigned "name-plate" on page one. "Headers" at the
top of each page have moved down to become "footers". An abbreviated "What's
in The PEGG" appears on page one for quicker reference, rules (lines)
between columns are gone, and a greater mix of column widths will add
variety. Look for additional changes in subsequent editions.
A 1998 readership survey of a random sample of Members suggested we
may be doing a number of things right and that there may be other things
we could do better.
According to the findings of the survey, 24 per cent of you read almost
all of your PEGG; 39 per cent of you read "some" of it, and only five
per cent said that you don't read it at all. Seventy-eight per cent agreed
that The PEGG is an important communication medium, with 50 per cent viewing
the publication as "very important".
The changes we are introducing to your publication are meant to further
increase the significance of the publication to you. Your suggestions
for further improvements are always welcome.
C.L. Dmytruk, P.Eng.
Managing Editor Director Communications & Public Affairs Nordahl Flakstad
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