Data Considered Important
for Meeting Association Challenges
BY GEORGE LEE
An APEGGA opinion survey conducted earlier this year will
play a key role in helping the Association envision and prepare
for a challenging future, says President Ron Tenove, P.Eng.
It's a future that promises significant impacts on the relevance
of the engineering and geoscience professions, he says. "To
be effective in our mandate, we must listen to our various
stakeholder audiences and ask their opinions, because they
have the controlling influence on our relevance and value
On Sept. 13 Council received an overview of the survey, which
Mr. Tenove classes as "very meaningful." Made up
of the three sections - one for members, one for employers
and one for the general public - the survey was conducted
earlier this year by E.M. Ashmore and Associates Inc. of Calgary.
In the 2002 member opinion survey portion, titled A Myriad
of Diversities, 550 members responded on-line to detailed
interviews, which is a larger number than expected. The survey
was designed to compare and contrast the three major member
segments - professional engineers, geologists and geophysicists.
Many of the questions were open-ended, which means much of
the survey's value lies in the depth and detail of responses
and how APEGGA puts those responses to use, says Sherrell
Steele, public relations manager.
Members responded thoroughly and thoughtfully, providing useful
benchmarks and a wealth of information for Council and staff
to consider, Ms. Steele says. "We were very, very grateful
for the detailed and incisive feedback. We were impressed
with the level of interest there was in the process, and with
how enthusiastically members participated.
"The very clear outcome of the survey is that we have
huge diversity. There is not a clear call to action in all
of APEGGA roles and activities. Additional feedback and more
segmented analysis is required."
Some of that analysis, which will zero in on the different
sub-groups and professions within APEGGA, could take place
in the short term, through such vehicles as focus groups.
Some will be part of the next on-line survey, slated for 2005.
Member opinions were last collected in 1998, and before that
in 1993. But the questions weren't segmented at all in the
past surveys. That would have allowed the three professions
to be compared and contrasted against each other, to obtain
a degree of confidence in their similarities and differences.
Not having the segmentation made it difficult to measure changes
in perception and whether APEGGA's strategies were having
This survey, however, begins a new and improved benchmarking
process, says Ms. Steele. It segments responders by their
profession, geographic location, permit holder status, employment
status, employer status, industrial segment and number of
years in their professions.
For executive summaries of the member, employer and public
- 2002 MEMBER OPINION SURVEY FINAL REPORT ..... view
- 2002 EMPLOYER RESEARCH SUMMARY REPORT ..... view
- 2002 GENERAL PUBLIC SURVEY FINAL REPORT ..... view